Smoking Is Dangerous Essay Example for Free

Smoking Is Dangerous Essay The habit of smoking is increasing in popularity day by day. It is considered to be threat for everybody and for our environment. Every person must realize that smoking may cause many diseases such as: lung cancer; take into consideration that the more person smokes in a day the higher is the risk of lung cancer. Another disease that slowly destroys persons health is called emphysema. This kind of disease destroys persons ability to breathe. Breathing of smoke by secondhand smokers is considered to be very dangerous. Secondhand smokers may have headache, nausea, sore throat, etc. Smoking is also cause emphysema. This is a disease that slowly destroys a persons ability to breathe. Signs of emphysema include a cough, feeling of tiredness, weight loss, etc. But people with emphysema may have many other problems. And in the later stages of this disease, patients can only breathe with the help of an oxygen tube. Emphysema cannot be cured but it can be slowed down, only when the person stops smoking. Cigarette smoking is the number one factor which may cause cancer. Most people know that smoking can cause lung cancer, but they continue smoking. The more cigarettes person smokes in a day, and the longer he/she smoked, the higher is the risk of lung cancer. Not only smoking tobacco but also being around smokers may cause lung cancer. Take into consideration that smoking can cause cancer almost anywhere in the body, such as: cancer of mouth, nose, throat, bladder, kidney, stomach, blood, etc. Breathing of smoke caused by the cigarette is very dangerous. In passive smoking, the person is forced to breathe smoke of an active smoker. Secondhand or passive smokers can have a variety of effects, such as: cough, headache, sore throat, nausea, dizziness, etc. So non-smokers must always clean the air and completely eliminate smoking in indoor spaces. So smoking is a habit which individuals find difficult to give up. People should know and realize that smoking is dangerous for their health and it kills them gradually. By smoking person also should know that he/ she damages not only himself/ herself but also his environment and others.

Jasper Jones Essay Example for Free

Jasper Jones Essay Values have been endorsed and challenged throughout the novel Jasper Jones written by Craig Silvey. The novel Jasper Jones was about a young, shy boy named Carlie who was confronted by an older, confident boy named Jasper Jones who needed his help. As Charlie says yes they set off into the night to where Jasper shows Charlie a young girl, Eliza Wishart, who has been beaten and hung. Throughout the novel they attempt to find out who has done this horrible act to Eliza. The values of equality and coming of age have been both endorsed and challenged. Values of equality, intelligence and acceptance of individuality have been both endorsed and challenged. The value of equality were endorsed through Jasper and Jeffery Lu who have experienced discrimination due to their differences. The values of intelligence and acceptance of individuality were both present through Charlie’s allusion and his differences. The value of equality being present within the character of Jeffery Lu was evident due to his characterisation. As he was a Japanese boy who lived in Australia during the time when there was large conflict between the Japanese and Australians. In the novel Jasper Jones you see Jeffery and the Lu family to be the recipient between of many racist acts towards them. â€Å"Jeffery’s parents are Vietnamese, so he’s ruthlessly bullied and belted about by the boys at school.† Through the characterisation of Jeffery it represents the way how Jeffery is being treated because of his differences, however he portrayed Jeffery to be a very lovable character in the novel. By doing this the readers like the character of Jeffery and reject the actions and discrimination that has been done upon him so they accept the value of equality. As Jeffery is represented to be unflappable which is portraying that all of the outcasts in the world to be strong and Silvey is depicting small Australian towns to be non-accepting of others with differences in race/ The readers are then challenging the values of the town and endorsing the values of equality. Jasper Jones has been shown by author Silvey to present the value of freedom. In the town of Corrigan Jasper is seen by the public to be a menace. All of the townspeople think that he is no good to society. With Jasper Jones you see the town’s people duality as they go around blaming everything that goes wrong in the town on him but cheer and shout his name out on the football field.

Nescafes Global Strategy

Nescafes Global Strategy About Nescafe Nestle, the largest confectionary, nutrition and Food Company in the world. Nescafe is one of its renowned brands in the business of traditional hot and cold energizing solubles like coffee and is available almost in every part of the world in different forms and variants. It was named as one of the top 100 brands of the world by Bloomberg business week (Top 100 Brands of 2008, 2008). Today, its offerings are available in 32 countries including France, China, Canada, Pakistan, India, UK, USA and others(Nescafà ©, 2010). Nescafes Global Strategy Nescafe has build a strong brand equity through the use of aggressive marketing strategies globally. Each country/regions Nescafe forms its own strategy to effectively target its audience and generate sales accordingly for the profitability and growth of the company. It is for this reason that some variants are designed and marketed to cater to the needs of that particular segment of the market.It has been noted that Nescafe as a brand is in a intermediary phase from being an exclusive utilitarian comsuption product when it used to be just an instant coffee to becoming more of a product with hedonic consumption when it started to create and sell different blends in different markets. Each variant has its own specific feature and personality to add value to the brand under the same name.The company aims at providing products to consumers wherever, whenever and however is required. Nescafe focuses on the coffee tradition and its historical value. Nescafes global brand personality can be sincere, down-to-earth, warm and honest and excitement related to friendly, youth and energy however it can be just one of the two mentioned above or a mix of both depending upon the target market and the variation. Target Market, Promotion Strategies and Media Nescafe has different target market for its different variants. In the UK, the target market is young adult consumers aged between 20-35 of middle and upper class who have lived with consumption soft drinks and energy drinks like redbull. To capture that market, Nescafe along with its advertising agency decided on building consumer trust and develop work showing lenghts that Nescafe users will go to stay away from other substitute goods. A 360 degree campaign was designed which was launched with a TVC, billboards, radio ads, posters, magazines, news paper and many other medias. In India, with its different variants, is leveraging to vast consumer base and cateting to all segments of the market. The market has been divided on the basis of geographic regions like North, South, East and West, psychographics and demographics. The strategy however has been to focus on values and low-key market penetration using 360 degree promotion campaign. The Greek market was consuming the traditional Greek Coffee which was served in a tiny cup and with a glass of cold water intended to be drunk first. Nescafe captured this opportunity to grab the market share by introducing its Nescafe Frappe in the Greek Market that change habit of the Greek coffee drinkers. It has been heavily marketed to the target audience aged between 17-30 using clever visuals to show a trendy world of partying and dancing including a stylish living for the younger generation. (Butler, 1988) With a deal with MTV to launch a style campaign for the new generation of consumers aged between 16-24 years old, Nescafe has decided to relaunch the brand with a $30 Million global campaign. Nescafe has been working on targeting its market through the use of interactive youth oriented websites Nescafe Live where consumer will exchange ideas and information regarding images and videos aimed at 16-24 years old consumers of the global market. In Australia, the marketing mix is aimed at targeting diverse market segments of all age groups. For the young adult cafà © culture segment, they offer their range of latte with a sponsoring campaigns like Nescafe Short Film Awards Win the Nescafe Latte Lounge of which teaser and TVCs were created. Also, a website was created for information regarding products, competitions and events. Marketing Communication Agencies Nescafes lead global agencies are McCann Erickson Publicis Mojo while also have MindShare as their global media creative Agency (Jain, 2007). These global agencies have either affliations with local agencies in different countries or have their own subsidaries. Thus, the affliated agencies or the subsidaries become the local agencies of their clients and work with their global partner to create a universal image, perception and equity of the brand. Like the local agency in Sweden for Nescafe is Storakers McCann which is affliated with McCann Erikson while in Pakistan its Orient McErikson. In France, it is Publicis Conseil which has affliation with Publicis Mojo. Importance of Advertising for Nescafe Advertising for Nescafe is important to create positive feeling and attitude of consumers towards the brand which will eventually lead to purchase. Advertising plays a vital part in communicating a competitive advantage and to make consumers feel that the product suits their requirements and has the same personality as theirs. Due to factors like culture and differences in attitudes and behaviors in each country/region that has its own beverage used as stimulant or energizers. Like in some regions its tree and in others its green tea or coffee. Thus, to capture the non-coffee drinking markets, it is essential to aggresively advertise the energizing and stimulating effects of coffee. The red color of the mug is used to emphasize the energy of the drink while red suits to project that state of mind. Nescafe has a very diversified base of consumers belonging to different personalities which have different cultures and tradition and coffee just might not be a part of any of it. It is through advertising that they can create value for customers. For the same reason, Nescafe with the help of local agencies creates offerings based on consumers attitudes, personalities, and behavior and the culture and tradition of that country/region while keeping a broader global brand image, conviction and positioning. If Nescafe just had a global agency responsible for creating and designing products and brands and market them to the global market at large, it would fail to effectively communicate with the customers or to create a competitive advantage in the markets due to the diversified consumer base as needs, attitudes, culture, behaviours and many other factors of consumers choice and preference differ from region to region and coutnry to country. Thus, a balance has to be maintained between the local market perspective and the global outlook as well for the success of the brand and company(Amanda, n.d.). Recommendation To be able to capture and grab the market share of different markets, Nescafe should be associated with the current agencies in order to create offerings using both global and local perspective. However, their promotional strategy should not completely be diverted towards the coffee drinkers of future and should carry out activities for the adults and old-age consumers as well. The use of 360 degree marketing campaigns is a very effective way of reaching out to the target consumers which should be carried on further. Reference: Amanda, (n.d.) The Marketing Mix: How two companies use it to target the Australian Instant Coffee Market, Retrieved on May 19, 2010, from Monash University: http://www.monash.edu.au/lls/llonline/writing/business-economics/marketing/3.2.2.xml Butler, R. (1988). How Nescafe frappe swept the Greek market. Tea Coffee trade Journal . Jain, A. (2007). Nescafe V/S Bru Markeketing . India: www.slideshare.net. Nescafe Tags (10), Retrieved May 19, 2010, from Popsop.com: http://popsop.com/tag/nescafe Nescafà ©. (2010).Coffee People, Retrieved on May 19, 2010 from: www.nescafe.com, Nescafe|Camera Cafà ©|China (2010). Retrieved May 19, 2010, from Media Asia.com: http://www.media.asia/newsarticle/2010_01/NescafeCamera-CafeChina/38482?src=mostpop Nestle India Limited . (2003). Retrieved May 19, 2010, from India Brand Equity Foundation: http://www.ibef.org/download/Nestle.pdf OReilly, D. (2001), Nescafes new campaign is full of beans, Retrieved on May 19, 2010, from The Post.IE: http://archives.tcm.ie/businesspost/2001/09/09/story958990928.asp Saunderson, L, (2001), Nescafe: Interactive Beans , Retrieved on May 19, 2010, from Boards: http://www.boardsmag.com/articles/magazine/20010801/nescafe.html Top 100 Brands of 2008 . (2008). Retrieved May 19, 2010, from Bloomberg Business Week: http://images.businessweek.com/ss/08/09/0918_best_brands/29.htm

Merchant & A Midsummer Nights :: English Literature Essays

Merchant & A Midsummer Nights A Product of Society? It is hard to determine whether or not Shakespearean comedy is clearly a product of Elizabethan courtly society. It can be said that the answer to that question is both yes and no. It is apparent in The Merchant of Venice that Shakespeare’s writing was strongly influenced by the society surrounding him while A Midsummer Nights Dream is much less realistic and so original that one might think he came from another time period all together. In The Merchant of Venice there are countless examples of how Shakespeare’s works were a product of society. One of the main similarities is religion. The official established state religion in Shakespeare’s time was the Church of England, lucidly Protestant. Everyone was required to attend an Anglican Service once a month. The Anglican service is also called Prayer Service, Prayer Book Service, Common Prayer, or the Lord’s Supper. Although it was not expressly illegal to be of a different religion, it was not exactly legal to practice the faith of ones choice. There were even fines for not conforming to the sanctioned religion; that is, for not going to Protestant services. (Nicoll, 76) Jewish people were quite rare in England during the Elizabethan time period and they seemed to be looked down upon the most (although it was not considered a lot better to be a Catholic). Shakespeare probably never knew a Jewish person directly, but during his time the Queen’s Jewish doctor was executed for being ‘a spy’. Also, during that time it would have been considered quite normal to force someone to convert to Christianity. Shakespeare’s Venice had the same mentality about Jewish people. Anti-Semitism was overwhelmingly abundant. Although Shylock was surely a respectable businessman, it did not seem out of the ordinary for Antonio to spit on him and call him a dog whenever it took his fancy. Shylock seems to be the only one who realizes the hypocrisy of the ‘good Christians’ and makes mention of it in his famed speech in Act III: SHYLOCK†¦ Hath not a Jew hands, organs, dimensions, senses, affections, passions; fed with the same food, hurt with the same weapons, subject to the same diseases, healed by the same means, warmed and cooled by the same winter and summer as a Christian is? If you prick us do we not bleed? If you tickle us do we not laugh?

Andree Putman Bio Essay -- essays research papers

Biography of Andree Putman   Ã‚  Ã‚  Ã‚  Ã‚  Andree Putman, one of the world best known contemporary designers was born in Paris, 1925. Every career that Ms. Putman has attempted she has excelled in. Therefore, many would say her style is eclectic ranging from interiors to perfume. Throughout all of her projects she has â€Å"worked with the idea of making beautiful things accessible to everyone†. Ms. Putman is a one of a kind designer who has reached beyond the borders of interior design itself.   Ã‚  Ã‚  Ã‚  Ã‚  Ms. Putman began her career as a musician where she was instructed by a well known French composer, Francis Poulenc. In the 1960’s Ms. Putman worked as a journalist, writing columns for L’Oeil (eye) and Les Cahiers de Elle. Finally in 1978 her career as an interior designer/architect had developed due to publicity from designing just a few residencies for friends.   Ã‚  Ã‚  Ã‚  Ã‚  Mafia, the first French style and marketing consulting company was also formed by Ms. Putman. Towards the end of the 60’s, Ms. Putman worked in the design & style department of the French stores Prisunic, working with Denise Fayolle and Mame Arnodine. Mafia persuaded famous young artists to help with designing a collection of home accessories and outstanding lithographs. This was one of the many ways that Ms. Putman achieved her idea of making beautiful things such as, contemporary art available to the general public at a minimal cost. Didier Grumbach...

Free College Essays - Eliezer Wiesels Night :: Eliezer Wiesel Night Essays

Eliezer Wiesel's Night      Ã‚  Ã‚  Ã‚   The Book Night was the autobiography of Eliezer Wiesel.   This was a horrible and sobering tale of his life story.   The story takes place in Sighet, Translyvania.   It's the year 1941 and World War II is occurring. Eliezer was 12 at this time and wasn't really aware of what was occurring in the world concerning the Jewish people.   He had a friend who went by the name Moshe the Beadle.   Moshe was very good friend of Elezers'.      Ã‚  Ã‚  Ã‚   One day it was ordered that all foreign Jews in Sighet be deported by German troops.   They were told they had to wear yellow stars to identify themselves.   Eliezers friends Moshe was also a foreign Jew, which meant he had to be deported.   Eliezer did not see his friend Moshe for months.   When he finally saw him, Moshe was weeping.   Eliezer asked him what was wrong. Moshe told him he was in a concentration camp.   He said they threw him in a pit and shot his leg, but he managed to escape to worn him to flee for his life.   Eliezer didn't listen to him anyway.      Ã‚  Ã‚  Ã‚   About three days later, German troops entered Sighet.   They order the people of Sighet to surrender to them or die.   The people surrendered and had to give up all their possessions.   Moshe was right, it did happen.   All the people of Sighet were jammed into train cars and shipped to the concentration camp of Aushcwitz.   At that point Eliezer was separated from his family forever with the exception of his father.   There was a large crematory in Aushcwitz.   You could smell the burning flesh in the air. Eliezer was ordered to the crematory.   He came within two paces of it, but then was ordered to the barracks.   He was saved for that night only.   After that incident, he lived with fear of when was he going to die.      Ã‚  Ã‚  Ã‚   Eliezer later went to other concentration camps in Bakenau and Buna. During these years in the camps he lived through great suffering. Starvation, and survival.   He also witnesses thousands of people die and murdered including his own father.   Eliezer was finally shipped to Buchenwald.   Which would end up being his last stay at any concentration camp.   It was now the year 1945 and this ordeal was finally over.

Dickens’s other novels Essay

This passage shows how Joe is willing to inconvenience himself, and make himself look stupid, to protect what he has with Pip. The fact that the hat will never stay where Joe puts it highlights the precariousness of the relationship, and shows that try as he might, there are other forces, namely Pip’s expectations, working against him to ruin the relationship. â€Å"†¦ finally splashing it into the slop-basin, where I took the liberty of laying hands upon it. † (p183) The hat ending up in the slop basin is symbolic of how the relationship has broken down. And Pip finally picking it up and taking it away from Joe, is symbolic of Pip not wanting Joe to keep trying to save it. This incident is an example of how humour is combined with symbolism in Great Expectations to convey a serious message to the reader in a light-hearted, unsentimental manner. The effect of this is entertaining the reader whilst at the same time giving them deeper insight into the important relationships in the story. Dickens uses understatement to create humour in the opening of the book. When the convict says ‘Darn me if I couldn’t eat (Pip’s cheeks), Pip ‘earnestly expressed (his) hope that he wouldn’t. This creates humour because obviously Pip would be more adamant about not being eaten alive. This light-hearted portrayal of the situation diffuses the tension of a potentially terrifying moment, allowing the reader to feel less concerned for Pip, and therefore less afraid of the convict. This prepares us to like the convict later in the story. Wemmick, the dry lawyers clerk who leads a double life as the whimsical architect and smallholder at Walworth, provides a lot of the humour in the novel though his eccentric behaviour. He refers to his profoundly deaf father, as ‘the Aged’ there are several comic scenes in which Pip and Wemmick nod exaggeratedly at him as a means of communication. Wemmick, his Walworth home and his humorous ways are used to diffuse tension. For example, Wemmick’s rushed marriage to Miss Siffkins is sandwiched between the Magwitch’s capture and his trial. Dickens also uses irony to entertain and engage the reader, and point to some of themes of the novel. The first obvious example of irony is about Mrs Joe Gargery. She has taken her husbands names, and this is usually a symbol that a wife is her husband’s property. However, their relationship is completely the opposite, and he treats Joe as no more than a child. This reverts the typically stereotype that women are more weak-willed than men are. Satis house is also ironically named. It means enough, and is the root of the word satisfaction. However there can be no satisfaction there for Miss Havisham, Estella or Pip. Dickens uses the mists as a metaphor for Pip’s mind. When he is about to leave for London, he says, â€Å"the mists had all solemnly risen now and the world lay spread before me† (p152), it shows that in Pip’s mind, everything has been resolved, and he is on his way to where he belongs. There are many themes interlaced with the story. Firstly that of class and what makes a true ‘gentleman’. Pip associates being a ‘gentleman’ with having money. However through the characters in the story, Dickens shows that this is not true. Bentley Drummle is rich, yet has many undesirable characteristics. He is Pip’s nemesis. Herbert Pocket on the other hand is poor, but Pip admires and loves him. Miss Havisham also represents a paradox in Pip’s world of money = happiness. She is extremely rich; however, her money is the worst thing that happened to her. It is the reason Compeyson started a relationship with her and then broke her heart. Through the story, Pip learns that money is not the most important thing in the world, when he accepts the convict as his benefactor and friend. Another theme central to the novel is that of justice. Justice is always done. Joe behaves admirably throughout the novel, and Pip does not. In the end Joe is rewarded by winning Biddy. Estella mocks Pip for being common and breaks his heart. However, she marries Drummle who treats her badly, and in the end it is she, with a convict as a father, who is of the lowest class. Compeyson and Magwitch are both criminals, but Compeyson is by far the worse of the two. They both die, as penance for their crimes, but Compeyson’s death is horrific and painful, whereas Magwitch’s is a more dignified affair. Another theme is that pride and revenge are destructive. Miss Havisham sets out to destroy the male sex, but in the end only ruins the lives of two females, her and Estella. The historical context is another reason why Great Expectations is a great novel. Britain had just undergone an industrial revolution, which had widened the gap between the rich and urban dwelling poor. A similar situation in France had led to a political revolution. The British authorities were mindful of this and thus imposed a harsh regime – executions and transportations were commonplace. Dickens felt that this was wrong, so one of the ‘good’ characters in the story was executed to highlight this and the law that transported convicts were not allowed to return is one of the obstacles in the story. Dickens own family situation is also shown in the novel, which makes it not only entertaining, but also informative and reliable. His father was a criminal and Dickens spent some of his childhood living in a debtor’s prison. This gave him an unfavourable impression of the British justice system and this is shown in the novel when Pip first comes to London, and sees the gallows and the prison. Also, Jaggers is the main exponent of the law and he is cold and unforgiving. So in conclusion, Dickens combines complex characters, a wide range of underlying themes and many literary techniques with other things to create a successful novel. These wide ranges of techniques and devices help the play to engage the audience on many different levels, by stimulating them verbally, emotionally and intellectually. The novel also entertains and informs at the same time. Although, for analytical purposes, I have divided these things up, the reader responds to them as a whole and they all work together to make an impact. However, literature, by definition is an art. So although great Expectations is technically a good novel, due to the subjective nature of the literature, it is up the individual whether they enjoy it or not, and whether they prefer it to any of Dickens’s other novels.